Content that Connects
Freelance Writer + PR Consultant
Creative Writing
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Long Form
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Short Form
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Content
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Narrative
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Pitch Language
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Public Relations
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Creative Writing | Long Form | Short Form | Content | Narrative | Pitch Language | Public Relations |
PORTFOLIO
Listicle
By crafting a compelling press release, building a targeted media list, and strategically pitching to key outlets, I secured multiple press placements highlighting the event’s innovative fusion of culture, technology, and design. Leveraging assets provided by the client, I emphasized the event's cohesive narrative, authentic cultural elements, and personalized guest experiences, demonstrating how thoughtful PR can elevate personal events to resonate with broader audiences.
Project News
I managed media outreach for the animated opening of Wade in the Water, leveraging compelling visual assets provided by the client. My efforts secured multiple press placements, amplifying visibility for WAR's innovative storytelling. The project creatively blended African mythology, Basquiat-inspired visuals, and themes of heritage, exemplifying the effectiveness of targeted PR strategies in highlighting culturally resonant narratives.
Lifestyle
While working on this project, I secured a feature in Essence’s Bridal Bliss series. By tailoring press materials to align with Essence’s focus on Black love and cultural storytelling, I demonstrated how a single event can be positioned to resonate across diverse media platforms. This approach underscores the power of strategic PR in amplifying multifaceted narratives.
Testimonials
“Her storytelling helped bring our campaign to life and connect with our audience in an authentic way.”
– Art Director
“Alana transformed my dense reports into clear, engaging stories that earned praise from our board—and helped us finish early.”
– Janice V., Grant Writer
“Prior to working with Alana, I had very little experience with press releases. Alana brought our efforts to life with clarity, professionalism, and accommodation, and I look forward to working with her again.”
– Phillip G., Program Manager
“Alana’s in-depth exploration of our organization’s culture, history, and budget restrictions to promote our book launch made the experience easy and effortless. We will definitely use her again in the future. ”
– Maureen D., Development Director
“Alana is a joy to work with—she brings clarity, warmth, and a distinctive voice to every project.”
– Director, Non-profit
About Me
As a strategic communicator and storyteller, I specialize in crafting compelling narratives that elevate brand visibility and drive engagement. My background in public relations, content creation, and marketing strategy is built on work with leading brands in entertainment, health, and tech—securing media placements, developing marketing materials, and building impactful relationships.
Beyond PR, I have experience in nonprofit event coordination, successfully leading fundraising initiatives and community engagement efforts that raised over $200K for senior services. Whether writing sharp copy, executing communication strategies, or managing partnerships, I bring a results-driven approach with creativity at its core.
I’m seeking an opportunity to implement and expand my skills within a like-minded organization that values collaboration, innovation, and strategic storytelling. Let’s connect!